Starting to feel like you live in a city of sameness?
Us too. And every year it gets worse. So we set out to Go do something about it. GoHo is a “dine local” movement to preserve and build the unique identity of Johns Creek by supporting and promoting it’s locally-owned, independent eateries.
We nurture the ones who nourish our community.
GoHo only promotes
GoHo levels the
Local eateries now have a free promotion tool to attract residents in a world of big brand advertising budgets.
Local residents and eateries alike can take advantage of exclusive dining deals that we call GoHo Flavor Savers.
Words from a
The next time you dine out, make your fork heard at a homegrown eatery. Together, as hungry activists, we can help change the world one authentic bite at a time.
Tony Lombardo, Founder
A CITY IN CHAINS
Living in the suburbs can be an idyllic experience…right up until it’s time to eat. Then you realize what you’re sacrificing to do so. The difficulty in finding original dining options due to the rapid increase of franchises and chains is mind-boggling. How many Starbucks, Arby’s, or Moe’s do we really need? And when you finally do discover some local gems, they close and become another Starbucks, Arby’s or Moe’s. When is enough, enough? When do cities completely lose their identity? Some already have and many others aren’t far behind if we don’t make a change.
This realization is what planted the seed which has grown into Go Homegrown. Our once authentic dining experiences are sadly becoming a thing of the past. I don’t blame corporate America for this market siege. The blame falls squarely on those who have allowed it to happen, myself included. Big brands are just so convenient, inexpensive and top of mind. Does their food quality even matter anymore? They’re an easy and known commodity with the best locations in town.
When I look back over the last 30 years – I see an obvious pattern. Cities are losing their local flavor. The authentic mom and pop eateries of the world are struggling to compete and are being replaced at an alarming rate. I don’t want to live in a world where an “original recipe” can only be found at Kentucky Fried Chicken. Do you?
GO HOMEGROWN IS A CALL TO ACTION
With fork in hand, I’m making it my mission to change the course of the dining landscape with ground zero being Johns Creek, GA. As a 25+ year advertising professional and 45+ year food consumer, I have the experience and appetite to make a real difference. I want to instill hope in our culinary entrepreneurs that the community will support them in their risky, yet delicious endeavors. With enough support, maybe we can avoid becoming Anywhere, U.S.A.
My plea to you…will you join me?